Is Your Revenue Growth Stalling? Here Are 3 Steps to Fix It.
If your agribusiness experienced a downturn in revenue due to the COVID-19 pandemic, you may be scratching your head to figure out how to make it up during the upcoming harvest season.
We’ve all got a lot of ground to cover in a short amount of time. That’s why is important to be laser-focused on the strategies, tactics and activities that move the needle on your revenue goals.
This means not only shoring up your marketing and sales strategy, but improving internal business processes to remove inefficiencies. It all starts with a strategy for identifying and going after your addressable market, marketing campaigns that speak to those farmers’ specific needs, and sales followup that builds on the inroads that come from those marketing campaigns.
If you’re experiencing a stall as you work toward your revenue growth goals, here are three steps to get you up and growing again.
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1. Narrow in on your addressable market.
Not every farmer is a good fit for your agricultural products. This could be due to a number of factors, including price point, product-farmer fit and your geographic proximity to their operation.
Read the full article here:
https://blog.farmmarketid.com/blog/revenue-growth-strategy
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