Blockchain: As ‘Made in Italy’ Prepares for Relaunch, Ag Exporters Eye Chinese Market
As Italy seeks to boost its agriculture sector and the “Made in Italy” brand as it relates to high-quality foodstuffs, analysts say the Chinese market will play an important role in the sector’s recovery, reports the Xinhua News Agency.
Earlier this month, government officials and private sector representatives held a special meeting — mostly with online participation — focusing on updating and modernizing the “Made in Italy” brand, through promoting products and innovation, such as the use of blockchain technology as a way to guarantee authenticity and freshness.
On July 6, the government set aside 1.15 billion euros (1.31 billion U.S. dollars) in aid to farmers as part of its relaunch decree. But the consultancy Nomisma said in a report recently that it could take even more resources to help Italy recover from the damage from the coronavirus lockdown.
Analysts said the export sector would be a key part of the recovery, with trade to China a key aspect.
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Continue reading at Xinhua News Agency.
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