Blockchain Set to Power Asia’s Farmers

By Nikkei Asia

After scanning a barcode at Indonesian coffee chain Blue Korintji Coffee, paying customers can identify the farmer who grew their coffee, the company that roasted the beans, and even the logistics involved, writes Akane Okutsu at Nikkei Asian Review.

Powered by blockchain, modern technology’s answer to establishing trust among an otherwise unconnected group, the initiative is the brainchild of Singapore startup Emurgo which has partnered with Blue Korintji to create a premium product that ultimately boosts returns to farmers.

Making use of blockchain technology would help Blue Korintji differentiate its product in an increasingly competitive market where consumption has almost quadrupled since 1990, company founder Budi Isman told the Nikkei Asian Review.

Continue reading at the Nikkei Asian Review.