Produce Marketing Association Forms Tech Partnership with Investment Company

SVG Ventures and Produce Marketing Association (PMA) have entered a three-year strategic partnership to connect PMA growers with cutting-edge technology, according to an article at FreshPlaza. SVG Ventures will lead panel conversations on AgriFood and AgTech at PMA’s annual Fresh Summit Convention & Expo and, debuting this year, the organizations will launch the Thrive Fresh Summit Challenge live-pitch competition. Start-ups working to create technology for the produce and floral industry will compete for an opportunity to pitch on stage at Fresh Summit to receive a $100K investment award and other prizes.

The winner will receive an opportunity to join the Thrive VI Accelerator Program with an investment value of $100K ($50k cash, $50k program), and a further opportunity to present at the Forbes AgTech Summit Salinas for a chance to win an additional $100k investment. The winner will be featured as part of the PMA Center at the Expo.

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