TELUS Launches TELUS Agriculture Business to Digitally Transform the Global Food System
TELUS has announced the launch of TELUS Agriculture, a new business unit dedicated to providing innovative solutions to support the agriculture industry with connected technology. TELUS Agriculture optimizes the food value chain by leveraging data in new ways to increase efficiency, production, and yields, delivering better food outcomes for businesses and the end consumer. Connecting each piece of the agriculture value chain empowers farmers and ranchers, the agri-business industry, and agri-food, consumer goods, and retail companies to leverage advanced data systems and artificial intelligence to streamline operations, improve food traceability, and provide consumers with fresher and healthier food.
TELUS Agriculture currently supports more than 100 million acres of agricultural land, backed by a team of more than 1,200 experts across Canada, the U.S., Mexico, Brazil, the U.K., Slovakia, Armenia, Germany, China, and Australia.
“The launch of TELUS Agriculture reflects TELUS’ unwavering commitment to our social purpose to leverage our world-leading technology to create remarkable human and social outcomes as, together, we help to protect and improve the global food system,” said Darren Entwistle, President and CEO of TELUS. “By means of our technology innovation, artificial intelligence and human compassion, we will help farmers and ranchers produce food for the world’s ever-expanding population more efficiently, safely and in a more environmentally friendly manner. Our efforts to optimize food production will contribute to a better yield of food supply to meet the ever-growing requirements of our hungry planet.
“From farm to fork, by digitizing the entire value chain and linking these technologies together for the first time, we will facilitate a secure exchange of information to allow farmers and ranchers, agri-business organizations, the agri-food industry and the consumer to make smarter decisions. Importantly, we are striving to provide innovative solutions to advance the agriculture sector on a worldwide basis, whilst positioning Canada as a preferred global supplier of safe, sustainable food. TELUS Agriculture is the latest addition to our unique portfolio of compelling growth assets, which includes TELUS International and TELUS Health and will leverage our team’s expertise in technology and digital transformation. TELUS Agriculture will make a significant contribution to this fast-growing portfolio, driving strong financial and operating performance as well as material shareholder value creation. Moreover, our Agriculture strategy also represents another significant investment in the communities where we live, work and serve, supporting TELUS’ world leadership in social capitalism.
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TELUS Agriculture Expands Its Scope, Becoming TELUS Agriculture & Consumer Goods
Over the course of the last year, TELUS has completed several key acquisitions, assembling a suite of assets that is unmatched in the agriculture industry. Together under TELUS Agriculture, our team now has the expertise, experience, and relationships to connect every participant in the agriculture value chain, from seed manufacturers and farmers through to grocery stores and restaurants.
“TELUS Agriculture is tackling agriculture and agri-food’s complex data management challenges by linking systems together in new ways. Connecting the value chain and building solutions that make it convenient and valuable to shift to digital will help our customers drive industry-wide profitability while delivering better, healthier products to the consumer,” said Francois Gratton, EVP and Group President TELUS and Chair TELUS Health and TELUS Agriculture.
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