Seeding the Future: Navigating Ag Tech Horizons in the Next 5 Years
Vasanth Ganesan, Partner at McKinsey & Company, delivers an impactful keynote presentation at the 2024 VISION Conference in Glendale, AZ.
The keynote speaker for this year’s VISION Conference kicked off the event by providing some insights to ag technology executives about the future of the industry.
As an agricultural technology specialist with McKinsey & Company, Vasanth Ganesan is super excited about ag tech but recognizes some of the trends and challenges the industry is facing. “The adoption of technology has been much slower than expected or anticipated, so what more can we be doing,” said Ganesan. “How can we personalize products more for farmers, how can we build products that are easier to use, that have a very clear ROI?”
Despite the challenges, Ganesan encourages the ag tech industry to continue moving forward. “There’s no better time to be building technology,” he said. “There is a huge problem to feed the planet in a more sustainable, equitable way. So we have the biggest problem and the best time to be solving it….it’s worth the fight.”
Ganesan urged farmer-facing entities to consider a few strategies to increase adoption, including personalized products, different monetization models, looking at data strategies to foster trust, and making the customer journey easier.
MORE BY CINDY ZIMMERMAN
More from the VISION Conference
- 2024 VISION Conference interview with Vasanth Ganesan, McKinsey & Company (7:50)
- 2024 VISION Conference Photo Album
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