How to Discover the Customer Growth Possibilities Hidden Within Your Sales Data

Introduction
The increasingly competitive marketplace facing Ag Retailers makes it critical for them to identify and act on any opportunity to better serve their existing customers. Ag Retailers can create a strategic business advantage by unlocking the value in the data they have on-hand, using it to improve decision-making for themselves and for their customers; this creates a win-win, helping all parties to grow and succeed. However, without the right tools and the right knowledge, creating mutually beneficial outcomes can be difficult to achieve.

Understanding the Data
A common concern for Ag Retailers today is that their data is being under-utilized or that it is not clear what data should be utilized at all. “Because data can be difficult to pull together and make sense of, it is quite often used reactively when a problem occurs. However, if organizations have access to up-to-date insights on an on-going basis then they can become proactive in their decision-making and strategic planning,” says Marie Kennedy, Senior Product Manager for Proagrcia.

Read the full article here:
https://www.croplife.com/sponsor/proagrica/how-to-discover-the-customer-growth-possibilities-hidden-within-your-sales-data/

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