How to Identify Communication Channels to Move Your Business Forward

As the market continues to grow increasingly more complex and competitive, Ag Retailers are in need of a strategic advantage. Some key areas in which Ag Retailers are looking to gain an edge include workflow optimization, identifying new business or growth opportunities, decreasing turnaround time and enhancing client communication.

Forward thinking Ag Retailers are making strides in these areas through an understanding of the tools available to support their success and remaining ahead of the curve in the rapidly shifting marketplace. “In order to be competitive, a lot of it really is about bringing together the information needed to make decisions – purchasing, taxes, agronomic information – and gaining a true understanding of the abilities Ag Retailers have at their fingertips,” says Scott Cogdill, Director of Agronomy Solutions for Proagrica. “The right tools can even strengthen relationships; they can become an extension of the grower/agronomist/Ag Retailer relationship in a digital format.”

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