Amazon Partners With Indian Farmers To Deliver Fresh Produce

By Inc42

In order to get fresh produce to its consumers, the ecommerce giant Amazon Retail India (ARIPL) has announced that it is running a farm-to-fork pilot project in Pune, where it will be directly working with farmers to source fresh produce, writes Amit Raja Naik at Inc42.

According to an ET report, two sources familiar with the development said that the ARIPL, a wholly-owned food retailing entity of Amazon, is working with dozens of farmers in the state. The company has set up several cold chain storage hubs in the regions to supply fresh produce through its online channels like Amazon Fresh and Amazon Pantry.

If this works, Amazon plans to expand this programme across the country, aggressively. Moreover, Amazon said that it is leveraging technology to develop a sustainable farm-to-fork model, where it engages with farmers and government bodies, like the Maharashtra State Agricultural Marketing Board (IAMB) and Indian Council of Agriculture Research (ICAR) among others, to procure fresh stocks of fruits and vegetables from aggregators across various mandis.

Continue reading at Inc42.