India: The Revolutionary Uberization of Agriculture One Step at a Time

By Business Wire

‘Uberization’ is a word derived from the functionality of ‘Uber’, the popular commute option in our fast-paced world, reports Business Wire India. This word has various applications and connotes a property of a highly tele-networked business to hit the culmination of order in operations, through increased cost-effectiveness, and structured services. The revolutionary concept of ‘Uberization in Agriculture’ was shone a light upon at the World AgTech Congress 2019 organized by ICFA in India by Sanjay Borkar, CEO and Co-Founder of FarmERP.

The modern world of agriculture sees the use of artificial intelligence, blockchain, machine learning, satellite imagery, computer vision, drones, advanced sensors, automation, and so many aspects that were unheard of a few decades ago. This hi-tech edition integrated with daily agronomic activities may not be the reality across the world today, but one step at a time, companies like FarmERP are working towards making a difference and enabling a change in the agricultural world.

FarmERP, a market leader in AgriTech, is working effectively towards the Uberization of smallholder farmers and aims towards making them independent and more efficient in their agriculture practices. FarmERP helps in mapping and tracing this entire process, from pre-sowing to harvesting, procurement, and sales, to traceability. With this project, FarmERP is bringing the farmers and buyers under a single platform for a more efficient and profitable business.

Vegetable growers are primarily smallholders that are faced with various challenges daily. Cultivating vegetable crops require more attention, precision, and care during the entire crop cycle. Because of the short crop duration, growers need an accurate execution plan backed up with resource availability. The lack of knowledge and just in time advice makes vegetable farming a loss-making proposition for these smallholders. Hence, FarmERP decided to initiate the Uberization Project for vegetable growers in the State of Maharashtra. To escalate this project, FarmERP has joined hands with Hi-tech Farmer Producer Company and buyers like Go4Fresh and NextOn Foods.